Al-Bireh, Palestine
Palestine Automobile Company celebrated yesterday the opening of two new showrooms for the MG and IM automotive brands in the city of Al-Bireh. The event was attended by Tareq Omar Aggad, Chairman of the Board of Directors of Palestine Automobile Company, with the participation of Minister of National Economy Eng. Mohammad Al-Amour, Minister of Transport and Communications Dr. Mohammad Al-Ahmad, Governor of Ramallah and Al-Bireh Dr. Laila Ghannam, Mr. Cao, Commercial Attaché at the Chinese Embassy, as well as a number of representatives from government institutions and the private sector.
In a step reflecting the company’s commitment to strengthening its presence in the Palestinian market and introducing the latest solutions and technologies in the automotive sector—meeting customer expectations and keeping pace with global developments in the vehicle industry—the company unveiled during the opening the new MG S9, MG S6 and MG4 MCE. These are among the latest models in MG’s new environmentally friendly lineup, offering customers broader and more diverse choices. The company also unveiled the latest smart vehicles from the IM Motors lineup in Palestine: the IM5 and IM6.
Al-Amour: An Addition That Keeps Pace with a New Generation of Electric and Smart Vehicles
In his remarks, Minister of National Economy Eng. Mohammad Al-Amour congratulated Palestine Automobile Company on the opening of the new showroom, expressing his hope that it would represent a valuable addition to the market, contribute to creating job opportunities, facilitate technology transfer, raise service standards, and strengthen our direction toward a more innovative, efficient and sustainable economy.
Al-Amour commended Palestine Automobile Company for its experience and investment in developing services, expanding consumer choices, enhancing competition, and introducing new technologies to the vehicle sector. He stressed that such a step reflects confidence in the Palestinian market and the private sector’s ability to invest, renew and create opportunities even under the most difficult circumstances. He explained that the presence of the MG and IM Motors brands in the Palestinian market is an addition that goes beyond commercial variety, keeping pace with a new generation of electric and smart vehicles.
Al-Amour emphasized that the transition toward electric and smart transportation creates opportunities to improve energy-use efficiency, reduce dependence on conventional fuels, lower environmental impact, and create new areas for investment, employment and specialized services. He stressed the importance of building an integrated national ecosystem that includes reliable charging infrastructure, clear technical standards, maintenance and after-sales services, qualified Palestinian professionals, and genuine guarantees for quality, safety and consumer protection.
Al-Amour explained: “The private sector is an essential partner in driving development, and our responsibility is to create a transparent and competitive business environment that enables serious investment to grow and continue. The Ministry of National Economy, in cooperation with the Ministry of Transport and Communications, the Energy Authority and the relevant bodies, will continue working to develop regulatory frameworks and encourage investments that combine economic feasibility, environmental responsibility and technological progress.”
He noted that the State of Palestine is counting on deepening cooperation with the People’s Republic of China in this field and moving from the import of vehicles and technology toward an integrated development partnership encompassing investment, financing, knowledge transfer and capacity building. He added: “We look forward to developing joint financing and investment mechanisms that support the transition toward electric transportation, contribute to establishing charging-station infrastructure, develop maintenance services and digital technologies, train our young engineers and technicians, and open the way for the Palestinian private sector to enter productive and technology projects with added value.”
Tao: The Opening Is a Key Milestone in Our Partnership with Palestine Automobile Company
In his recorded address, IM Motors CEO Liu Tao said that the opening of the new IM showroom in Ramallah is not merely an opening, but an important chapter in IM Motors’ journey in Palestine. He added that it also represents a key milestone in the company’s partnership with Palestine Automobile Company, noting the highly positive feedback received from customers since the brand entered the Palestinian market in September 2025. He added that IM Motors’ vision is to lead a new era of intelligent mobility and deliver smart technology and a more enjoyable lifestyle to its customers in Palestine.
Shamshoum: We Are Marking an Important Stage in Palestine Automobile Company’s Journey
For his part, the General Manager of Palestine Automobile Company said: “The opening of the new MG and IM showrooms is not simply an opening, nor merely the launch of new models; it is a celebration of thirty years of work, investment, partnerships, and the trust we have built with our customers, partners and employees.”
He explained that the company’s vision has always been to deliver real value to its customers and keep pace with developments in the global automotive industry, adding: “Today, we add another achievement to Palestine Automobile Company’s journey. The company has succeeded in maintaining its leadership in the Palestinian market for the sixth consecutive year through our distinguished MG, Hyundai and IM brands.”
He explained that, in only three years since its launch, MG has risen to first place among the best-selling cars in the local market—an achievement of which we are proud and one that reflects confidence in Palestine Automobile Company, the MG brand and its diverse model range. Meanwhile, Hyundai has consolidated its strong presence in the Palestinian market over the course of thirty years.
He stressed that this success is the result of long-term partnerships, continuous investment and a team that understands customer needs. He noted that, over the past years, the company has made major investments in its facilities, operating in three main locations covering the northern, central and southern West Bank, with investments exceeding USD 20 million and a team of more than 140 employees working directly for the company. The company has also invested in its people and in qualifying them to obtain professional and technical certifications, ensuring a highly capable team with the highest levels of knowledge and competence.
Palestine Automobile Company was established in 1996 and is one of the investments of the Arab Palestinian Investment Company (APIC). It is the exclusive distributor and agent for the Hyundai, MG and IM brands in Palestine. The company strives to keep pace with the highest standards of commercial practice and after-sales service. Its directly operated branches, including showrooms and after-sales facilities, are located in Nablus, Ramallah and Bethlehem. It also serves customers through its network of authorized dealers: Al-Salam Investment Company in Hebron and Beirut Motors in Nablus.